DXRACER backs Honor of Kings booth at gamescom 2026
DXRACER will sponsor the Honor of Kings IP universe booth at gamescom 2026 in Cologne, Germany, bringing its Drifting Series chairs to Tencent Games’ official showcase. The partnership includes playable demos, the overseas public debut of Honor of Kings: ACE, and giveaway campaigns across all four titles from August 23 to 30.
Why it matters: - DXRACER’s sponsorship puts its gaming chairs in front of a global audience at gamescom, the world’s largest computer and video game event. - The booth will spotlight four Honor of Kings titles together for the first time, reinforcing Tencent Games’ effort to build a broader IP universe presence. - The setup gives fans a hands-on look at premium esports seating alongside playable demos and exclusive content.
What happened: - DXRACER announced sponsorship of the Honor of Kings titles’ presence at gamescom 2026. - The event runs Aug. 26-30, 2026, at Koelnmesse in Cologne, Germany. - Tencent Games will present the four titles at its official booth in Hall 8.1, A051B050. - The booth will feature Honor of Kings, Arena of Valor, Honor of Kings: World and Honor of Kings: ACE. - DXRACER will supply black Drifting Series gaming chairs for the booth.
The details: - The Drifting Series chairs include advanced lumbar support, premium materials and comfort designed for long gaming and esports sessions. - The chairs will be displayed and used at the booth. - Visitors can experience playable demos, exclusive content and the overseas public debut of Honor of Kings: ACE. - Booth activities will also include interactive demos, exclusive giveaways and merch, and competitive showcases. - All four games will launch giveaway campaigns with DXRACER from Aug. 23-30. - More information will be available through the official social media channels, Facebook, YouTube, TikTok and X.
Between the lines: - The partnership extends DXRACER’s brand into a high-visibility esports and fan-event setting tied to one of gaming’s best-known IPs. - Showcasing four titles together signals a push to connect mobile, PC and broader franchise audiences under one booth experience. - The chair placement is as much a branding play as a product demo, with comfort and design framed as part of the booth experience.
What's next: - Visitors can see the booth when gamescom opens on Aug. 26. - Giveaway campaigns tied to the four games and DXRACER run through Aug. 30. - Fans can follow the games’ and DXRACER’s official channels for campaign details and booth updates.
The bottom line: - DXRACER is using gamescom 2026 to pair its flagship chair line with a major Tencent Games showcase, aiming to turn a booth sponsorship into product visibility and fan engagement.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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