AGP Executive Report
Last update: 11 hours agoDigital Regulation: Germany’s games industry association warned that the EU Digital Fairness Act could create overlapping rules and legal uncertainty for game makers. Production Moves: German factual producer Autentic bought Gedeon Media Group’s assets and is launching a studio arm. Advertising: Omnicom Media won Lufthansa Group’s global media mandate, a major account shift for the airline’s international media planning and buying. Broadcaster Results: ProSiebenSat.1 improved profitability through cost cuts despite an 11% revenue drop, as weak TV advertising dragged on sales. RTL Strategy: RTL Deutschland is exploring microdramas with Inkitt’s CandyJar and will carry NHL games free-to-air through its Sky Deutschland deal, pairing short-form formats with sports-rights expansion.
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