AGP Executive Report
Last update: 6 hours agoBrand Campaigns: Deutsche Telekom’s new AI-driven Christmas campaign, created with INGO, aims to bring generations closer. SharkNinja is also leaning into “entertainment-first” advertising for its holiday push. Production Technology: Riedel has upgraded Düsseldorf-based Bildquadrat’s production communications with IP systems and smartphone-accessible virtual panels, adding flexibility for live crews. AdTech Leadership: Attention-measurement firm xpln.ai has appointed Dominic Di Talamo as a regional commercial chief covering Germany, alongside the UK, APAC and the Middle East. Market Signals: ProSiebenSat.1 has blamed falling revenue on a soft advertising market and economic pressures, while WPP Media returned to growth in Q3 even as parent WPP reported a 2.1% revenue decline. Streaming Ads: Disney research points to emotional connection, fandom and lasting appeal as drivers of stronger advertising results.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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